>>2971452>Kodak KodacolorOften real cheap, rather grainy but vivid colors. Good for recreating those old timey comfy holiday snapshits when shot with an old everyman's camera like a Hi-Matic AF.
>Kodak EktarKoda's attempt at creating a replacement for slide film with a negative film. Sharp grain, can deliver excellent colors, but highly undependable and requires a lot of correction in post. Tends to produce a blue cast which makes scenes look bleak. Not recommended because Portra and slide films will give you better results more reliably.
>Kodak PortraIdiot proof film, fast, sharp grain, great colors, and dependable. The kind of film to take when you're unsure of what you'll face because it fits nearly any situation.
>BONUS: Kodak Gold/UltramaxLess saturated than Kodacolor with sharper grain. Great all-round film but usually more expensive and less widely available than Fuji's equivalents (depending on your location).
>Fujicolor/SuperiaI've found C200 to be the best cheap color film around in overall performance. Superias tend to shift towards magenta but this is easy to fix. Less grainy than Kodacolor, loses to Kodak Gold in colors but is usually cheaper and better available.
>Fujifilm VelviaThe maxed saturation slider before Photoshop was a thing. Sharp as a razor, extremely vivid colors, powerful contrast. Expensive and as a slide film, tricky to expose especially in high contrast situations. When you nail it though, the results are worth it.
>Fujifilm ProviaAn all-round slide film, not as crazy saturated as Velvia.
>BONUS: Fuji Pro 400HFuji's answer to Portra. Soft pastel colors when you need that kind of look.