>>2997749Omega gets away with it since watches are essentially frivolous things and theirs are still really good on their own merits. A Speedmaster has been the top of my wishlist for years and I didn't even know about the moon thing until I fell in love with the watch and started reading about it.
Hassy, on the other hand, is basically a has-been. Phase One has always had better digital tech and Hassy doesn't even have a "prestige" brand making their lenses anymore. (Not that the Fujinons aren't excellent, but I think even Phase One's Schneiders sound more impressive.)
I own a 500 series and love it, but if I were in the market for DMF I'd have a lot of trouble justifying an H series over a Phase One or an X over the upcoming Fuji MF.
The V1D concept looks pretty cool though, and it's what I've been saying Hasselblad should make for ages. Let's see if it makes production and what the price ends up being, though.
