>>3108114I guess that's part of it, though they've been doing better the last few years.
What happened back then is that this financial services company called UBS bought up Hasselblad to make a quick buck over a few years. Hasselblad was at the forefront of the digital revolution in developing new tech; this was all canned by UBS who only wanted the company to keep selling their well-known analog cameras until it became unviable, sacking all the staff that was attached to the digital project.
I was at their current offices the other day to hand in a camera for service (mirror's stuck). It's not a bad location at all, it's just considerably smaller. It would be fantastic to see them push for more "affordable" cameras again, it's a name that means a lot to a lot of people. Their stuff was never cheap, but atleast it was attainable by enthusiasts rather than reserved for professionals and rich hobbyists.
