There’s a distinguished looking ol’ fellow sitting at the bar. He has silver hair and laugh lines around his eyes. He’s well dressed. Well groomed. Well traveled. You can tell he’s seen a lot in his time. His classic Morgan is parked outside. There’s a pretty young girl on his arm listening to his stories of being a globe trotting documentary photographer. He sips his 50 year old Chivas Regal. His name is Leica. Yeah, he’s the world’s most interesting man.

In the corner we have Olympus, Panasonic, and Sony. They’re in a heated debate about Dungeons & Dragons or something. Sony is smart. He’s a brilliant guy. Ugly as hell. Clunky. Clumsy. Out of balance… but very smart. Olympus is more fashionable than his friends Sony and Panasonic but you can tell he’s just trying too hard. He’s cute, but sitting next to Sony shows he’s not that smart. Panasonic is just staring into his beer. A single tear drops into his IPA. He just released the GF5 and has realized it’s a total pain in the ass of a camera and wishes he could go back to the good ol’ days of the GF1.