>>3184330There’s a point where that stops working. You charge too much, people stop buying it. You charge more to make up the loss, even more people stop buying it. If your production line is optimized for producing huge quantities, there comes a point where you can’t economically produce quantities low enough to satisfy demand at a price people are willing to pay.
More boutique manufacturers like Lomo or Ilford, who have always produced small and expensive quantities of film, will survive. Companies whose bread and butter was huge quantities of cheap commodity film for snapshooters like Kodak and Fuji are facing the choice of retooling significantly or giving up on the film business entirely.
