>>3578138Products are basically a way to say "the amount of time and energy you are going to spend" or "the amount of work it's going to give you". You have to present it in an understandable way for the client. He has to see that if the pays half he is going to get half. Everything will be professional, but you'll dedicate half the time, and thus things will be half as good, roughly speaking of course.
For example in video I had a "basic shooting" product, which involved 1/2 day of shooting and 1/2 day of editing, with no previous meeting, included basic titles, etc, or it could be 1 day of editing if the client provided the footage.
Then a more advanced product, with more days of editing / shooting, more advanced graphics, 1 previous meeting and more elaborated sound.
Then a premium product, with even more days of shooting / editing, more meetings, more locations, graphics, professional voice over, etc
Each with a significant increment in the price. Being video I had a strict changes policy, this was learned the hard way
It's very easy to end up doing more than what they pay you for. This is bad. You have to control yourself. Set a fair price and provide only the agreed high quality hours of your time.
Make a list of all the things you can offer, some people will want a very basic shooting with one extra special thing. That's not a problem, what it's a problem is whatever makes you work more hours or spend more money without proper retribution.
It's like ordering ice cream, you can have a basic one scoop, with or without m&ms, or you can have the big spectacular thing with color sparklers.
