>>3739295This plan seems flawed for a few reasons. Regular people (not nuts like us who read and watch everything related to /p/hoto gear) already know the name Olympus as an established camera company from years of subconsciously seeing it on lenscaps and straps, and honestly if you haven't had the joy of working in sales, you would be shocked at just how much weight that simple "ubiquitous presence" carries when regular folk are making purchasing decisions. I don't know if that legacy value stems from stubbornness, fear or experience, but it's real.
I understand new management wanting to get away from an existing logo. Currently, it's serviceable, but kind of plain, there was a movie in 2013 called Olympus Has Fallen that got away with using the same font on their poster, and the yellow accent is looking a bit 90s.
Ok, let's run down the existing names under Olympus...
Zuiko: From 1936, a combination word made from the Japanese names of the optics lab and the camera company. Sounds good, don't change it.
Pen: The story is this small camera is as convenient to carry with you as a pen. Cute, don't change it.
OM-D: The O is for the Olympus name from 1921, the M is for their camera designer in 1972, Yoshihisa Maitani, and the D is for digital, added in 2012. Ok, this one they can get rid of.
JIP can hire a firm to make up something entirely new, and run the risk of it sounding better or worse to a potential buyer's ear, but just looking at some recent disastrous rejected re-brands, this proposition fails more often than it succeeds.
I suggest the much more cost-effective method of using what you've got. Take a page from a lot of top companies now who are throwing back to their historic logos and revive the old "achromatic doublet" of 100 years ago. Not only would it be free to JIP, it would please current Olympus owners by not having a name change render their gear defunct, former Olympus owners if they had items with the old badge, and HIP$TERS.
