>>3837364Yoshihisa Maitani had a particular philosophy about photography.
The best camera is the one you have with you.
And that a camera should be light, compact, easy to use and be capable of taking shots that would have previously been impossible... basically, a camera that you can have with you all the time.
I think that's what most Olympus shooters like. A camera that's not 5kg with a lens and body, a camera that's easy to hold, and a camera that lets you take shots that you'd ordinarily need a tripod for.
With Olympus being innovators with vibrating sensors, live view, fully articulated LCDs.
There's much more focus on letting the user just photograph, and providing the capabilities to make it easier and do more stuff in a package that's lighter than any DSLR and lighter than most MILCs.