>>4108543fuji, being a niche "lifestyle" brand, saw the kind of bullshit pentax was getting away with in the lens department (electrical contacts falling off, loose mounts, dead AF motors, shit optical quality from messed up tamron rebrands sold for sony G prices, etc) and thought they could get away with it in the body department as long as the fanboys were at least as retarded as pentax's.
and a lot of them are. it's cheaper to make a flawed device and the most vocal retards that buy pentax/fuji do so because they think they are at odds with "uncool photography" and are engaging in "cool photography" by selecting their particular consoomer electronics brand. the most vocal, not most of the retards.
it's a shame because unlike pentax, which was always like this, fuji used to be good until very, very recently (and their lenses aren't shite). thankfully unlike pentax fuji has a large amount of users who DO care so they might fix it in a year. over in pentax land, there is no one who notices the flaws... if they do, they don't stick with pentax. here on mount fuji we do have some critical fanboys so it's not all blindness and retardation.