>>4145824I wish I had the time to make this more concise rather than a tripfag-tier stream of consciousness
>Sometimes I wonder how many of them are just shills or actual enthusiasts.Almost every "ambassador" is a shill; some people are completely blinded by brand loyalty, but I suspect a majority just know that it sells better. Gear videos almost always get more views, clickbait gets more views, poor quality overly enthusiastic test chart / snapshit reviews with gear they had on loan for under a month, sometimes under a week, gets more views. Doing anything else gets you buried by the algorithm and reality of your target demographic.
All of the above is because most consumers are either uninterested and cannot tell the difference from a smartphone picture, or are camera enthusiasts rather than photography enthusiasts. Most people I know who own a DSLR do not know what depth of field is, however the conjunction of increasingly decent camera modules on iPhones and ballooning cost of entry to MILC made sure none of these will ever upgrade from their Canon with kit lens.
This leaves us with the camera enthusiast, who mostly takes mediocre pictures when he rarely does yet owns a possibly full frame mirrorless and 2.8 trinity. Bonus point if he is aggressively tribal about his brand. Fortunately our camera enthusiast is content with spending literal thousands of USD equivalent on new gear to add real stakes to his heated debate in the comments under the latest Northrup or Polin video, thus keeping the "prosumer" segment well alive and perhaps growing.
This is not to diminish these people, all generalization is hyperbole, they are real persons having genuine fun and I don't have it in me to take the piss for not conforming to my personals goals, interests and values.