>>4151698OP here making the example:
Fuji: Fabulous colors/jpegs and good looking cameras. Nice all-rounder system that doesn't feel too deficient at anything, and good for them for being the main consumer-priced company to go all-in on both aps-c and MF.
Leica: Looks cool and I'm sure their users have a lot of fun with them!!
Olympus: I hear they're very rugged, and I respect their dedicated birding userbase for being some of the most hardcore photogs
Canon: They're said to have the best professional support in the business.
Sony: Really did a lot of legeork to make the older companies take mirrorless seriously, and I think it's great how open their mount is. They make a body for basically every use case to boot!
Pentax: It's nice that at least one company is still providing for those who prefer DSLRs
Nikon: Their first party lenses seem very good and are often cheaper than alternatives to boot
Panasonic: Really cool how they've put in so much effort to make serious filmmaking more accessible to everyday people. I think they also make really well rounded products and systems.
Phase one: I'll never be able to afford or probably even hold one, but that's how I know they're making something crazy good!!
GoPro: Really popularized action cams, and they're still the leaders in that industry. I think it's nice to have a camera that you can trust to basically capture any type of footage you could want with good stability in any environment.