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Because everything converges to a single, or maybe 2 optimal designs. This is something we see everywhere not just in cameras.
All cars are the same these days. Nothing beautiful original, quirky, or fun is made anymore.
All Phones are the same. Everything is a black flat bar with different logos.
All movies are the same tired cliches, even huge companies that can afford experimentation, simply don't. everyone sits on franchises that they milk endlessly.
etc.
etc.
Everything is bland, unoriginal and shit. Endless pissing contest about who has more autofocus points
Why would cameras be different? Why would Nikon make something original? Why would sony risk a new idea?