Why is fujifilm shilled constantly everywhere?

Image quality is horrendous, fucking autofocus worse than Nikon. How much money did they shit out for the TikTok algorithm to favour them so much?

I thought the film simulations was the main draw but they all suck like cheap filters on Chinese Cameras.

Literally any other brand of Cameras I've used has something going for it but Fuji is just literal trash. is the GFX line actually good or is it just a bigger noise machine?