How to get a consistently pastel look like this guy? https://www.instagram.com/visualsbypreet/

Or for that matter, Frank Bohbot etc
I tried many things but I can't seem to manage to get these consistently soft shadows and colors, my contrast is too high, shadows too deep, colors too vivid.

I don't have a relevant RAW to catbox rn but I'd appreciate it any of you guys had one that we could try together (something with a nice blue sky and pink walls or something)