>>4413078It's the 'cool factor' in a camera. Not only in the user experience of doing photography, a camera that encourages it's use and inspires the user. But also in the rendering and output. A camera with soul produces images that aren't overly clinical and detailed, but instead pleasing, almost nostalgic.
An easy way to define soul is to imagine everything that Sony is, their engineering philosophy, color science, marketing, branding, aesthetics, etc... and then imagine the opposite of that, that is soul
