Everything that ruined photography is documented in this one brand. There cameras paint a picture of a beanie wearing, bicycle riding, tik tok addicted youtuber desperate for attention. It's this single piece of drunken tech bafoonery, the mirrorless camera, that sapped all the creativity out of photography by showing people that they too can pretend to make money by photographing unwilling participants walking around the city with faux-aggressive filters slapped on top in lightroom. And if it doesnt get any likes just buy them, the world is yours when you are only spending your parents money.

Metaphorically, everything that's wrong about modern life is found here. Sony in all their Japanese Boomer addled wisdom thought that, instead of coming up with something interesting spec wise, the mundane feature of "improved color science" would resonate more with the hip-hop culture of mainstream America and, unfortunately, they were right. This was the key element that was needed to allow angry suburban youth and chart reading basement dewellers to convince themselves they were part of a new movement. The zoomer era of photography has arrived and the banner flying proudly above the parade states one word in giant letters 'Sony'.