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Why doesn't WWE ever bring in people for single matches? You don't have to hire literally every faggot you put on TV. There are literally a hundred moderately well known indie guys who could come in for a match or two, job in a high profile midcard match, and then be replaced with someone else. And if they got a good response they could hire them full time.
The fact that every single wrestler that comes has to be some huge investment with literally months before anything good happens ruins any spontaneity or excitement that could have been.