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"Smart marks" are obsessed with lore, minutiae of action scenes and other meaningless wiki fodder whereas "dumb marks" understand the holistic package of an artistic work: proper aesthetics, spectacle, well-written characters, direction, sensible storytelling, psychological complexity; they respect the canon, understand what makes the greats great and are properly discerning when it comes to modern work instead of being distracted by astroturf and recency bias.
In other forms of media, it's the other way around. Nobody would ever look to an autistic Star Wars wiki editor for well-reasoned film criticism, yet wrestling fandom has never evolved to differentiate esoteric knowledge of a subject from intelligence, taste and critical faculties. Why is this?