>buying the rights to the WNBA instead of the college women's tournamentWhen will they learn: This hype NEVER translates to the professional game.
Last year:
>Brittney Griner’s Return is Cable’s Most-Viewed WNBA Game In 24 Years: Friday’s broadcast peaked at 1 million viewers and had 683,000 average viewers as Griner’s Phoenix Mercury lost to the Los Angeles Sparks at Crypto.com Arena in Los Angeles. The game’s average viewership was up 103% compared to last year’s WNBA opening night broadcast on ESPN platforms. >The entire 2023 WNBA Finals Presented by YouTube TV on ESPN platforms had averaged 728,000 viewers, making it the most-watched WNBA Finals in 20 years, and up 36% from 2022. The 2023 WNBA Postseason on ESPN platforms also averaged 470,000 viewers, making it the most-watch postseason in 16 years (ESPN PR).She will pop ratings for one year, and it will go back down and continue to be a gigantic money pit. It always has and always will be.
