During his appearance on Nightcap with Unc & Ocho:
>“You know, it's funny... I say this a lot of times when people don’t understand—like if we’re talking to network executives, they’re trying to figure out what we are… I say we are less boxing and more Rocky, right? We’re not the sport—we’re a movie about the sport.”>“Very few people, unless you’re an incredible student of the technical aspects of it, go back and watch a Super Bowl from five years ago. People still go back and watch WrestleMania 3 to this day. It's a movie. We're making movies.”>https://youtu.be/YPDaCWYUA80 