>>14730149That's because the material he got was dogshit. Heyman advocating for him and them basically writing their own shit instantly raised his stock, but Roman always had the talent and charisma.
Go back and watch his feud with Strowman, just for example. Again, the content of his promos aren't good, but when they get physical, Roman makes Strowman look like a fucking monster and sells his ass off for him throughout, while also coming across as a total underdog babyface.
WWE has been in dire straights a few different times, and it rarely had to do with the talent since even at their lowest, they usually had at least a half-dozen guys who could carry a program.