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You can't. WWE fans won't watch anything else and there aren't enough wrestling fans who don't watch WWE. AEW has been better than WWE for all but the peak of the Bloodline (which has jumped the shark) and look where they are. Realistically if AEW was firing on all cylinders and they booked everything to perfection, how many fans are we realistically talking? 1 million to 1.2 million? And there isn't a talent pool big enough for a third promotion on a major network so TNA and NWA aren't going to do anything that would take from WWE and not AEW.