Quoted By:
I even would try to pick a fight with the “Internet” right before PPVs and it worked for a while, until they realized I was doing it for heat and then I couldn’t get them worked up anymore. Working smart fans rarely works, and to me is not worth the trouble. They want to see good, hard work that makes sense. Working them is tough, but I tried and for a while it worked-but as with trying to work the insiders, it only works so long.
To me, working the “smart” fans is not important-they are a small percentage of the overall fan base, and all they really want is good work with good storylines. Working them makes one seem smart-but it doesn’t last long and can backfire just as easily.
Heat is hard to come by and trying to make things a ‘shoot’ is tough, because once the match starts and you shoot someone off the ropes then everyone realizes it is not a shoot. That is why heat has to be on the individual and not just it being a “shoot.
That being said, when you do blur the line like CM Punk did recently-it is awesome.
Heat is no more than as Dick Murdoch would say, “I call your sister a name, you call my mom a name and we fight.” It is that simple.
However, heat-in promos-is never the oversimplified, “you suck.” Fans will boo like parrots after that, but that is not real heat. Heat in promos has to make people think and be smart enough to make them hate you. To do that you have to make real points, but embellished of course.
When I started JBL I literally took a speech from Pat Buchanan, the conservative commentator. I saw him and saw what kind of response he got from the media about his comments- and I took it almost word for word what he said about immigrants when I was trying to get heat working with Eddie. I took a real person’s feelings and attitude and put them into a promo. To me that is the essence of being a heel.
