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I was sure he was going to be the next star face of the company. I think he had really gotten the public into his pocket in NXT. He was the image of effort, of quality in the ring, and that by doing things right you could achieve your dream. He also had the perfect good-boy face to embody a hero for children.
When he debuted on the main roster, he was perhaps meant to be a starring role at that time but was brushed aside and buried.