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Fantasy projection. They lack masculinity so it's easier to self-insert themselves onto a guy who overcomes opponents without brute strength. It's not just flips either, if you wonder why Bret Hart and Shawn Michaels are still so highly regarded and called the best ever despite neither drawing, it's because the nerdy fan that makes up 100% of the viewership can project themselves out-wrestling people but they can't see themselves slamming an 8ft tall, 700 pound giant.
