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they present such a smarter and overall better product than the dumbed down, lowest common denominator appealing WWE.
Comparing ratings to justify quality is stupid. MCU movies makes 1000x more money than the best films of the year, doesn't make them better movies though. Same goes here. WWE makes more money because it appeals to brain dead consumers who will throw their money at anything, while AEW appeals to smart fans who actually demand quality wrestling and storytelling, who are unfortunately few and far between these days.