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Literally the only things to do are to allow and even encourage controversy. Hire some real bookers and even some "writers" but keep their input at a bare minimum. Young adults. No gay old people. Get your wrestlers out in the public. Put them in some commercials and shit. Especially shit like YouTube and Hulu ads. Don't bend the knee to Twitter fags. If anything use their reactions as ammo to show potential viewers how cool your product can be. Hope this makes sense I'm fucked up right now