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He finishes the story and becomes WWE Champion, okay what is next?
How do you book him as babyface champion for the next 6 months/Year without the same IWC Cody Crybaby marks that wanted him to become champion turning on him and complain about how WWE is burying the other flavor of the months i.e LA Knight, Sami Zayn etc...
These same Cody marks were literally booing him when he was in AEW not to long ago. Booking to please the IWC has shown time and time again to fail. The casual audience are the ones making you money.