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I like to imagine the deepest lore here is that Seth is actually a dedicated troll that targets Indian Call Centers. And all he does is act exactly how he does in WWE, calling up Pajeet customer service lines and laughing like a coked up joker tranny at them and making lame insults while he blasts his entrance music in the background. This goes on for hours at a time, daily, month after month.
But finally some Pajeet was able to trace his call back and they've hired Jinder as an assassin to extract vengeance and put an end to the terror.