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They need a 3rd hour so bad, even if it's exclusively on YouTube, Fite TV, etc. They can have a throwaway match or two, but more importantly, set up the matches that are going to happen later that night with a few quick interviews, promos and even some interactions, backstage brawls, and so on.
If they're going to insist on matches going 3-5+ minutes longer than they have any business going, then they gotta do more to get the audience involved. As it is, they're only bleeding over 1 million here and there when some of us E-Kings check to see how one of our former draws are doing.
If it's not debut after debut after debut, then AEW regularly gets stale and, nevermind millies, they drop under 900k. Sagging ratings are a situation that adding an additional hour to Dyamite would certainly help rectify -- not to be confused with rectumfy, which is how most Dubbalos prefer it in the bedroom.
