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Jericho, Mox,Christian and Punk all got over because they didn’t keep their WWE persona . Edge debuted with the same gimmick, same nickname , the same music, same intro except he didn’t call himself “Edge”. Because he can’t.
Everyone i listed above changed to fit the audience. Jericho literally created a new gimmick for Japan called the “painmaker”. Christian did the “out work” gimmick and Moxley cut the goofy lunatic gimmick. Daniel Bryan stopped going for the “yes” chants and went for more of a killer gimmick.
The AEW audience hates anything sports entertainment and yet here is a WWE life long gimmick and it all feels very TNA. He better go heel.