>https://www.si.com/wrestling/2023/04/03/wwe-sold-ufc-owner-endeavorMFW WWE fails by going the WCW route, being bought by a company who has no idea what makes wrestling work. UFC successfully borrows elements from wrestling because talking shit before a fight sells no matter what, the stupid ass Russo jerry springer drama doesn't work in MMA. Not to mention aside from the heavyweights, every draw they have is under 6 foot tall.