>>8312852Basically WWE having a monopoly.
WWE's monopoly lead to a lot of indies running as counter programming. ROH's whole code of honor was basically "these are the things we know you're sick of in WWE and we promise not to do them."
Tastes changed over time, the smark opinion was that guys should be kayfabe technicians who performer their moves extremely well. But then became "these guys are my friends cause they were nice to be when I bought their t-shirt or tipped them on twitch." It's now about forming a parasocial relationship outside of their actual wrestling. And now we have the AEW style of "it's the thought that counts" doesn't matter how bad a setup or even the execution of a spot it's that I like your youtube show so I cheer when you do a thing.