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Why can't WWE build stars anymore? At the 2008 Royal Rumble, the final three competitors were Triple H, Batista and John Cena. Who had been top stars for 8 and 3 years respectively, but felt like already established legends, because they were. The only wrestler now which can be considered a top star is Roman Reigns, who is also 8 years into his reign as a top star, yet is nowhere near as "legendary" as Triple H was in 2008.
