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Since it appears Mandy being popular and financially successful triggers you as much as her being better looking than Alex let's go down that rabbithole some more too.
Mandy and Sonya draw mobs to Damandyz events by just posting when it's happening on social media wand ultimately that's mostly thanks to Mandy, other than a few gays Sonya isn't bringing in anyone she isn't.
If WWE isn't taking advantage of that, or more likely she has some deal in her contract that prevents them from taking advantage of that since WWE merch would affect sales of her own merch, then that's WWE's problem.