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If you showed this match to a non-wrestling fan, this would be able to convert them to a wrestling fan. This is the first time AEW has done something that can be described as that.
The showmanship and clear passion put into Sting's entrance would ring through even if someone knew nothing about Sting and the spectacle of the match itself with its insane spots without having to rely on flippy shit would make a non-wrestling fan get it.