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We sometimes complain or mock Tony for "hotshotting" things with a little bit of potential to be actual draws with the enough time to be built up out of nowhere, but this takes the fucking cake in all honesty.
The feud the snowballed AEW into existence, Jericho vs Omega. The 2 rivals must join forces for the first time ever to take on their new rivals live on PPV. It happens on a show nobody watches, the moment got 10 seconds of acknowledgement on the main show, they have to squeeze in some other dude who won't even show up to build up the match, and they hotshot the pairing on the other show nobody watches a day before the PPV against jobbers. How do you fuck up something so easy to build up?