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There's overlap of people who watch WWE and AEW, and even if it someone just watches AEW Tony is asking them to watch this shit late on a Friday night where they know basically fuckall is likely to happen other than Jade Cargill getting another W and them tossing some ROH shitter at someone the AEW fanbase might actually care about.
Rampage is a show full of unimportant shit placed in an awful timeslot that there's almost no reason to watch.