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Here's the dirty secret no one is talking about: The NBA isn't going to get the money it wants.
There's only two parties (I think they already have some League Pass deal with Amazon in place so I'm not counting them as an actual interested buyer). There's Comcast (with a potential merger with Paramount on the table) and this mega conglomerate. They're not going to be able to drive up the price in a bidding war.
What this means for everyone else is yet to be determined.