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They pretend to be on the same level as AEW letting AJ Styles and Iyo Sky wrestle in Japan but they just aren't. AEW acknowledges their partnerships and WWE doesn't.
While Iyo wrestled in Japan WWE claimed she was injured and recovering from last weeks Zoey Stark attack. They never even mentioned AJ on NOAH.
Feels like the partnership is a bit one sided. "Let WWE talent go to you company and bury your talent we still won't give you any exposure on our show".
Inb4 the predictable anti-smark narrative of regular people not watching Japanese wrestling, that's the point of a partnership to elevate the othe promotion and get more people watching.
It wouldn't hurt you say they were in Japan but they really couldn't and we know other talent will never appear on WWE television like Stardom and New Japan talent on AEW TV.
