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>create an elaborate work that seems so real that you can't think otherwise
>sacrifice a few fans getting autographs to make it seem more legit
>maximize social media interactions by dominating wrestling discussion, AEW fans don't know if he's leaving, WWE fans interested because they think they might get him
>YouTube Buy-In hits 89,000 viewers live
>No other wrestling company has been even mentioned during this time
pretty neat way to get some extra eyes on the PPV