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>The NBA’s desired arrangement would leave Warner with a major hole in its sports portfolio and in the schedule of its TNT cable network, a flagship property that relies heavily on sports to lure big audiences. “The NBA is a significant driver of TNT’s affiliate value, and losing out on a key rights package is likely to hinder” Warner’s “leverage in future affiliate negotiations,” said Robert Fishman, an analyst with MoffettNathanson, in a research note issued last week.
>“Over the past few months, WBD has been doling out money to secure incremental sports rights; however, it is unclear if these deals will be able to replicate the value of the NBA in the eyes of distributors.”
It's over.
