>>12615559>>12615619yeah they do, even if it's your real/legal name, if it's something that has to do with the character's 'likelihood' like Cena coming down the ramp giving the military hand salute, wearing dog tags, and dressing like a wigger, it all resembles the John Cena brand owned by WWE.
So if he decides to go throw away what's left of his career at AEW, he can still be called John Cena because it's his legal name, but he can't in any way act like John Cena in WWE. So it'll literally be just a brand new redesigned John Cena that nobody will ever accept for the next 20 years.