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I feel like the whole roster is just very, very unorganized in terms of jobber/lowcard/undercard/midcard/uppermidcard/uppercard/mainevent. Some are randomly in one place or in the other week in week out. Some are placed completely where they don't fit, nor they flourish - Yuta, Garcia are the brightest examples. Also, the matches are too long and too often more 50/50 or 60/40 so it's way harder to root for someone when they don't have that presence of counter/dominating
Honestly just looking at the weekly booking, if you switched a few things it looks a lot better.
Also AEW needs way more GOOD backstage segments that flesh out some characters or make them stick with something for a month or two - not for an episode or two. Right now there are barely any good/interesting gimmicks.
>make OC a comedy midcard act again, as he should be
>make Mox an upper midcard "EXTREME WRESTLING" showcase where he has some blood feuds and brings out random guys like Nick Gage or Shlak
>Trios and ROH 6 man titles combined and moved EXCLUSIVELY onto either Rampage, Collision, or to ROH
>ROH - move onto youtube and DON'T crossover onto the main shows unless you prepare for it with video packages and other shit
>push Outrunners
>don't let women main event any shows
>don't let women take more than 10 minutes of weekly screentime
>give the completely Generic Indie Wresters more gimmicks and different clothes
>where it's a big guy vs small guy match, it HAS to be booked at least 60/40 in favor of the big guy and the smaller guy can only win via underdog tactics