>>15873032>Muh record profitsConsidering how many revenues/markets are open to them now compared to back then, it would be odd if they weren't. WWE as a brand and a company is profitable but completely niche. It's as this anon said -
>>15874600If you lived through the AE it was a totally different sort of beast. Watercooler conversations were occupied by sincere discussions about Austin vs. McMahon or the NWO. The likes of Austin, Rock, and other WWF/WCW stars were legit sought out by 3rd party companies, movies, and TV shows - not for some corporate brand synergy, but because they were able to generate interest in their name and image - look at Stone Cold Metal for an example. To this day, I will see the odd Austin 3:16 shirt out in the wild, but the only time I've seen modern WWE or AEW shirts is at wrestling events and sometimes at the odd convention.