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Possible solutions:
Empower agents. actually empower the agents to do their job in coming up with new and innovative ideas on match structure and story.
"watch tape", foster a culture of picking from Wrestling's rich history of styles and approaches, to keep things fresh and existing.
Believe that good wrestling draws, Bret Hart vs. Steve Austin, HBK vs. Ric Flair, Mankind vs. Undertaker, Daniel Bryan vs. John Cena etc. etc. there's so many examples of great wrestlers creating iconic moments by thinking outside of the box and offering something fresh. The cookie cutter approach has to stop.
Cut the red tape. When it comes to the in ring product, the value is what the wrestlers organic do in their performance, how they cut through the noise and connect with fans, they can't do this in a stagnant corporate environment. The product needs to be cut loose as much as it can from corporate influence. It should be seen as sacrosanct and protected from the BS way more than it is.