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For anyone that ever asked what it costs to produce an AEW show, Brandon Thurston found this (public record) for the Collision/Double or Nothing shows in Vegas.
You can assume there were some other ancillary costs as well, bringing the total bill to over 4 million (2 million on talent, holy shit).
If you assume they give 50% of the PPV take to their partners, they are still at a loss with their average 120k @ $50 per.
Then they have to rely on the house split and merch to make up the difference.
I don’t know how this business model works long term and believe the reports now that the TV deal needs to be big AND they’ve lost 30-50m per year so far.
Btw, it also makes it even more depressing that NXT is doing comparable numbers without travel in a sound studio in Florida.
