Jerry Lawler in Memphis drew more money and higher TV ratings than your favorite flippy shitter, and he did it with a moveset consisting of mostly punches.
He knew ring psychology, could tell a story, and cut some of the greatest promos of all time (like this one:
https://www.youtube.com/watch?v=99N62akUqM4). Incredible natural charisma, great as a babyface or heel. Way better than Phil Brooks.