Quoted By:
People have debated endlessly "when did the Attitude Era begin" like there was a singular moment it began. Truth is there wasn't a single "a ha" moment, they phased it in slowly over two years.
>June 1996: Austin debut at KOTR 96
>July 1996: Formation of NWO
>March 1997: Raw becomes RAW Is War, Bret loses it, Bret vs Austin double heel turn at WM12
>Sept 1997: Formation of DX
>Nov 1997: Montreal Screwjob, debut of Attitude tagline, DX theme song debuts, Rock and Austin begin rivalrly
>Mar 1998: Austin defeats HBK at WM14 and becomes the face of the company
