>>16381486There are two ways to look at this
One is the obvious
>a hot product that people are generally engaged in is naturally going to invest people, a cold product can do almost anything it wants, if it can't keep that momentum onto it's weekly shows, it will remain coldThis is true, the second is actually introspective
>how the fuck are they matches of the year if your company keeps cranking them out at what is by your own accounts a prodigal level making it undeniably the best wrestling company of all time yet remains coldThe answer is AEW matches being good has become simple head-nodding among AEW fans, they're not actually anything special, just geared toward a certain set of capeshit tastes, AND the product's cold.